Better foundations for marketplace operations.

Separate products from listings

Treat the product as your channel-neutral source record and each listing as a publication with its own marketplace state.

1. 1. Define stable products and variants
2. 2. Map each marketplace SKU deliberately
3. 3. Keep provider fields outside the core catalogue

Understand available inventory

On-hand stock is only one part of the decision. Reservations and safety stock affect what should be available to marketplaces.

1. 1. Record physical on-hand quantity
2. 2. Account for reserved order lines
3. 3. Apply safety stock before publishing availability

Audit before automating

Reliable automation starts with explicit status, mapping and operation history—not a hidden background process.

1. 1. Review unmapped listings
2. 2. Confirm account and variant context
3. 3. Introduce controlled synchronisation in stages